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Businesses and organizations are moving at a tremendous pace towards dynamism. There are few markets in the world that survive with traditional business approaches. Business analysts are constantly implementing methods to obtain first-class information about their organization and the market in which they compete. In the meantime, business intelligence is one of the tricks that has helped leading organizations in the current situation and has provided significant competitive advantages for business owners. In the current situation, mastering new technologies such as business intelligence in businesses is considered an inevitable necessity.

In addition to launching business intelligence projects, an issue that greatly affects the productivity of these types of projects is the view that is created by the nature of business intelligence by managers. It should be noted that business intelligence as a software product or a system that can He bought a product with a look and took the maximum output from it, but did not consider it. Business intelligence is a new architecture and approach in business and includes usable and analytical programs and subsystems that derive their information resources by referring to analytical and master databases.

In case of successful implementation of business intelligence in the organization, in the first step, we will see the growth of efficiency and productivity of organizational processes, reduction of costs, acceleration of decision-making processes at different levels of the organization and reduction of research, development and operations costs. These are by far the most tangible benefits that come from implementing and deploying business intelligence in organizations.

But the question that arises is why the use of business intelligence methods should be prioritized? The answer is that information is a treasure in today's world. This information must be obtained through the processes of reporting, analyzing, aggregating, and integrating raw data, and the use of traditional approaches is not an approach that produces the desired result. On the other hand, with the help of business intelligence solutions, all the processes of creating valuable information with a single vision are created in the organization and bias in the process of data validation is eliminated.


Knowing that today's organizations at all levels need business intelligence tools and techniques, we want to examine the benefits and achievements of implementing business intelligence. It is clear that the ultimate goal of business intelligence is to increase the profitability of organizations and help them make smart, correct and accurate decisions in the shortest possible time. Therefore, considering this goal, the following achievements can be considered after the implementation of the principles and scientific business intelligence in the organization:

-Organizations can pursue their core goals and policies without wasting cost, time and energy.

With the help of business intelligence tools, a detailed analysis of the depth of the market can be obtained and unique strategies can be prepared for each market segment.

-With the help of business intelligence tools and techniques, productivity can be institutionalized as a constant factor in all organizational processes.

The experience of organizations using business intelligence shows that the use of this technology can have a tremendous impact on improving customer and client satisfaction.

-Business intelligence and its connection to the company's strategic evaluation monitoring systems can create the conditions for the organization to be fully prepared for any uncertainty and to realize all potential opportunities for the organization. Early detection of risks before the organization is exposed to serious risks and identification of business opportunities before competitors seize them.

-Standardization and compatibility between organizational structures is another achievement that business intelligence systems bring to organizations.

-The need for business intelligence in the organization is felt for the first time in the upper levels of management and is transferred from the top of the pyramid of the organizational structure to the lower parts, but to create it, one must start from the lowest levels and layers.

Counseling Methods

At Yasna pars Management Consulting Department, we intend to provide the best management solutions you need in appropriate ways so that you can establish an administrative health system in your organization in a principled manner and finally benefit from the benefits of establishing this system.

Our planning to provide consulting services for the establishment of the administrative health system is based on the following two methods:

Mentoring counseling (coaching):

In this method, counseling services are provided in such a way that you can with full and scientific knowledge of the subject and use the knowledge, experiences and recommendations of the counseling team in face-to-face, online and telephone meetings and use educational documents such as books, pamphlets, videos and .. Implement the steps and steps of establishing the mentioned system in your organization.

Consultant and executor (content production):

In this method, consulting services are provided with the focus on producing local content and tailored to your needs by the consulting team, and then the consulting team, with your cooperation, takes all measures appropriate to the content produced to streamline the system to achieve the desired planning and execution result. The output of this section will be the establishment of a mechanized office health system in a completely indigenous and customized way in your organization, which can be best presented to upstream organizations and regulatory bodies.

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